Re:Publica 12 and the Twitter Wall

I just came back home from re:publica 12, a fantastic event bringing together bloggers, self-acclaimed internet rebels, internet marketeers, social web rock stars and designers. In the center of attention at this year’s congress was the analog Twitter wall conceived by precious design studio.

Complete view of the wall

Complete view of the wall

The idea centered at bringing back the Action to digital communication, including hard work and dirty hands. Instead of everyone staring at their screens, captured in computer-based communication, event attendees met at the analog twitter wall, chatted face-to-face, created trans-media experiences by taking photos of printed out tweets and posting them to the Web. The Action team, called Actionists, who had printer’s ink and glue on their hands, plastered tweets onto the wall. A cleverly designed algorithm programmed by precious captured the amount of tweets send per minute, trend topics, and set the top tweets in larger point size and a special fonts chosen from Font.com’s web font portfolio.

For creating a good contrast to re:publica’s CI typeface and to capture the spirit of the event, we choose rounded and serif typefaces, such as the flirty serif typeface Adelle by TypeTogether, the soft rounded version of Memphis, and many more fonts.

The crowd fell in love instantly…

Mixing glue

Preparation....

Picture of the first tweets being plastered on the wall

The first tweets are plastered

Tweet set in Memphis Soft Rounded Bold

Tweet set in Memphis Soft Rounded Bold

Tweet set in Adelle Extra Bold

Tweet set in Adelle Extra Bold

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