The YouTube channel Computer Arts posted an interesting and informative video about a logo design job that was completed with the help of a typeface.
The client was the company “Mister Cooper”, which makes ice cream for adults, often with alcohol or other flavors.
In the video, which runs just under six minutes, Senior Designer Kath Tudball from johnson banks explains the development process from initial sketches to the finished corporate design, e.g. how the shape of the lips formed the company name consisting of negative space with a colored area.
The video is particularly exciting for anyone interested in the development process in the design of handwritten typography.
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