Designer Jörg Hemker worked on FF Sero® for seven years. His goal was to create a combination of an American grotesque and a humanist sans serif. The result was a vivid, clear and concise font.
The development process from expressive shapes to more neutral letter forms is visible in the dynamic shape of the FF Sero. In addition, open forms and a moderate contrast in weights contribute to this impression.
With eight weights, matching italics and various number sets, ligatures, small caps as well as Greek and Cyrillic characters, FF Sero is extremely versatile. It is particularly well-suited to international projects, especially in the field of corporate design.
TagsAkira Kobayashi, Akko, Alessio Leonardi, Arabic, Arabic Fonts, book, Book Recommendation, brand perfect, Buch, Calligraphy, Coleface, deltahints, Demos Next Condensed, Doug Wilson, Dr. Gerard Unger, Eric Gill, FontExplorer X, Font Management, font search, Gill Sans, global hints, google, Helmut Ness, Hermann Schmidt Verlag, Joanna, Linotype, linotype.com, Linotype: The Film, Mantika Book, Mantika font family, Metro, Mr. Typo, new, Offer, Palatino, Sans Serif Font, Serif fonts, Tool, Tutorial, twitter, Univers, Victor Garcia, video, Video tip, Web Fonts