Restrained, clear and precise – FF Sero
by Jörg Hemker

Designer Jörg Hemker worked on FF Sero® for seven years. His goal was to create a combination of an American grotesque and a humanist sans serif. The result was a vivid, clear and concise font.
The development process from expressive shapes to more neutral letter forms is visible in the dynamic shape of the FF Sero. In addition, open forms and a moderate contrast in weights contribute to this impression.
With eight weights, matching italics and various number sets, ligatures, small caps as well as Greek and Cyrillic characters, FF Sero is extremely versatile. It is particularly well-suited to international projects, especially in the field of corporate design.

Find out more interesting details about FF Sero here.

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