Online advertising is obviously a component of any campaign. Flash was the format of choice for online ads for many years. Especially since Google’s recent decision not to accept any more Flash files, however, the more modern and flexible HTML5 has replaced the proprietary format. The completely different implementation and application patterns of these online ads compared to websites necessitates a new license. The new “Digital Ads” licensing model is tailored to web font use, with very favorable terms and a custom EULA (end user license agreement).
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