Have you already discovered the geometric, contemporary sans serif FF Mark in the FontShop library? FF Mark was designed by Hannes von Döhren with the support and collaboration of Christoph Koeberlin, Erik Spiekermann and the whole of the FontFont Type Department. FF Mark was inspired by typefaces of the 1920s. Although it is a geometric font with traditional associations, it has a form and provides the kind of extensive typographic support that are more typical of modern typefaces. The design team took great care to provide FF Mark with carefully planned, balanced forms to ensure that the font has a harmonious overall effect.
Despite the fact that it derives from historic models, it has its own, quite characteristic features – there are alternate numerals, some with transverse strokes, legs that are slightly offset from the character body (as in the case of the uppercase “K” and “R”), open forms of the lowercase “a” and the “ft” ligature that is so characteristic of Futura.
FF Mark is available as a family of 10 weights, from Hairline to Black, each with matching italic variant. There are also various numeral sets together with geometric symbols and arrow characters.
Irrespective of whether you intend to use it to set block text or headlines, FF Mark can be employed in a wide variety of projects and contexts ‒ the charm of its historic roots in combination with the contemporary design will always leave a lasting impression.