Known for the production of the Zürich train station clock, Mondaine has introduced a new wristwatch to the market that is particularly interesting for typography fans, who can now adorn their wrists with Helvetica.
In cooperation with the author, publisher and Editor-in-Chief of the architecture magazine Hochparterre, Köbi Gantenbein, Mondaine developed a new watch concept that is meant to embody and pay homage to Swiss design.
So, the dial of the watch is designed completely in Helvetica.
The position of the lettering “Mondaine Helvetica Swiss Made”, which is left-aligned in the vertical central axis is particularly striking. The icing on the cake is the letter 1 on the transition from the dial to the wristband – written in Helvetica, of course – which brings the topic of typography back into focus.
And, as with fonts, the Helvetica watch is available in different styles – Light, Regular and Bold.