Restrained, clear and precise – FF Sero
by Jörg Hemker

Designer Jörg Hemker worked on FF Sero® for seven years. His goal was to create a combination of an American grotesque and a humanist sans serif. The result was a vivid, clear and concise font.
The development process from expressive shapes to more neutral letter forms is visible in the dynamic shape of the FF Sero. In addition, open forms and a moderate contrast in weights contribute to this impression.
With eight weights, matching italics and various number sets, ligatures, small caps as well as Greek and Cyrillic characters, FF Sero is extremely versatile. It is particularly well-suited to international projects, especially in the field of corporate design.

Find out more interesting details about FF Sero here.

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Video tip: Tobias Frere-Jones – In Letters We Trust

As the title suggests, this presentation is about fonts that we inevitably trust. Font designer
Tobias Frere-Jones spoke about this complex subject last year at the Italian typography event, “Kerning”.
The American designer has done research in this area for several years, and in this lecture, he talks about the fonts in our everyday lives – on banknotes, for example, or our individual signatures, which have an emotional value, but at the same time convey our identity and verify documents. The talk covers many other font examples from our day-to-day lives.

Access to the lecture by Frere-Jones here.

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Typography of Broadway

The subtitle of “Typography of Broadway” – “13 miles of typography on Broadway, from A to Z” – very aptly describes the project: with the help of typography expert Ksenya Samarskaya, the project went along the famous and diverse Broadway strip and took pictures of numerous fonts. 26 outstanding examples were selected and examined in closer detail. The website identifies, summarizes and compares the fonts, along with the photographs of the original location.

See the exciting and artistically beautiful record of the many fonts of Broadway here.

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Introductory offer: the new brush font Richie for only 19 USD/EUR*

Get the new Richie™ before March 10 for only 19 USD/EUR* – take this opportunity to get to know this striking and powerful brush font.
The font design resulted from Jim Ford’s experiments with a wide marker. Ford found inspiration in the fonts of the Czech font designer Oldrich Menhart.
The font’s somewhat bulky design sets Richie apart from other, more typical script fonts. Richie is particularly well-suited to titles, logos, posters and packaging design.

Find out more about the new Richie here.
Get the font with the high recognition value for only 19 USD/EUR* here.

* Gross price 22.61 USD/EUR including German sales tax.
The offer does not apply to holders of user accounts, who already receive a fixed price reduction.

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New and on sale: the sans serif Kairos Sans
for only 99 USD/EUR*

Kairos™, which was created last year by designer Terrance Weinzierl, has a new addition to the family: Kairos™ Sans. The sans serif, octagonal sister font also comes without curves and is suitable for headlines as well as for shorter texts. The font fits perfectly into the fields of sports, the outdoors and technical designs.
Get the new Kairos Sans on Linotype.com for only 99 USD/EUR* up until March 10. You get all 48 styles in OpenType Pro format – or more precisely: eight weights, each with three widths, including italics and the special styles of Kairos Sans Rough, which has an incomplete color application.

Find out more about the exciting Kairos Sans here.
Download the complete family for 99 USD/EUR* here.

* Gross price 117.81 USD/EUR including German sales tax.
The offer does not apply to holders of user accounts, who already receive a fixed price reduction.

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New: Save 5-10% when purchasing multiple fonts

Now you can really save when buying fonts on Linotype.com. We’re offering the following rebate for all fonts in the Linotype, Monotype, ITC and many partner libraries: purchase two fonts from the same foundry and obtain a 5% discount. Buying 3 or more fonts saves you 10%. These discounts are available effective immediately.

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Script fonts theme in the new series “Fonts by Inspiration”

If you are looking for fonts with a personal character, we have the right selection for you.
On Linotype.com you’ll find our “Fonts by Inspiration” series with selected calligraphic fonts and handwritten typefaces. Classic, ornate or elegant, they are perfect for invitations, greeting cards, personal messages or even headlines.

Be inspired by our beautiful, selected scripts here.

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New: Interview with Terrance Weinzierl

As a part of the Linotype.com Eric Gill series, which includes Terrance Weinzierl’s Joanna® Sans Nova, among others, Weinzierl answered some questions for us.
He discovered his passion for font design during his studies. He took courses, gained a lot of knowledge and began to create his own fonts, which he continues to do to this day. Currently Terrance Weinzierl works as a typeface designer at Monotype. His newest font, Joanna Sans Nova, resulted from that work. “I wanted to create a font with Gill flair, but one that is more harmonious in its extreme strengths than Gill Sans® and with my personal touch,” Weinzierl noted. He was inspired by Eric Gill’s original font Joanna® and eventually worked for three years to complete Joanna Sans Nova.
Weinzierl explained the design process in greater detail, what difficulties came up and to what style he would attribute Joanna Sans Nova.

Read the fascinating interview with designer Terrance Weinzierl here.

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FF Real Text and FF Real Head: Erik Spiekermann’s friendly super family

German designer Erik Spiekermann always wanted to design a font from a poster style of the commercial typeface Akzidenz Grotesk®. He succeeded in doing this with FF Real™. The neutral, yet friendly font was already put to use in his biography, “Hallo ich bin Erik”, which demonstrates the functionality of the FF Real family as a book font.
Spiekermann first designed two styles, one for body text and one for headlines. He named the fonts FF Real™ Text and FF Real™ Head.
Characteristic of the typeface are the open counters, large X-height, and the slightly structured appearance. Designer Ralph Olivier du Carrois then cleaned up and refined the outlines of the font.
FF Real Text and FF Real Head were finally expanded with 13 styles, from Hairline to Black, with additional small caps, ligatures, number sets and a number of symbols.

Find out more details about the friendly FF Real Text and FF Real Head here.

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“Do it, with love. 100 Creative Essentials”


Creative advertising executive Frank Bodin published creative food for thought on his Twitter account every day for a year. The 100 best of these have now been published in the book “Do it, with love. 100 Creative Essentials”. The book, designed with the font Akko by Akira Kobayashi, serves as an inspiration and motivation for the creative life.

You can purchase the book from the Hermann Schmidt publishing company.

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